rethinking creativity: cre[ai]tion x Z by HP

Cre[AI]tion, co-founded by Z by HP Ambassador Nik Dorndorf, is transforming the design landscape by connecting creators with AI tools that enhance creativity and streamline workflows. Acting as a "digital muse," Cre[AI]tion helps designers access advanced AI models and develop custom solutions tailored to their needs.

With the power of Z by HP workstations, they’re driving innovation—accelerating model training, optimizing creative processes, and enabling groundbreaking projects. These high-performance workstations are a key part of how Cre[AI]tion supports creators in pushing the boundaries of what’s possible.

Explore their case study to see how they’re shaping the future of design.